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Decoding the Trend

January Goes Green

THE COLOR OVERHAULING YOUR JANUARY WARDROBE

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DISPELLING JANUARY’S CLOUD-COVERED SKIES, OLIVE GREEN IS KICKSTARTING 2024 WITH UNAPOLOGETICALLY BOLD COLOR. 

… and a quick biology lesson. Given that green is a recurring color in our natural world, it makes sense that our bodies have a visceral reaction to the shade. Studies have shown that our muscles relax and the color has even been credited with stimulating creativity (so if you find yourself reaching for a long-forgotten sketchbook when you slip on our Silk Cotton Rose Print Blouse or Rose Print Panelled Midi Dress, don’t be surprised). 

An easy first step to introducing the color to your closet, the print covering these pieces heroes a deep green hue that sits closer to dark navy or black, making it easy to dial back with either shade, while the floral motifs in a blend of soft creams and pastel hues unlock more spring-leaning pieces in your rotation. In short, they’re styles you’ll return to time and time again throughout the year.

Last year we were introduced to the idea of quiet luxury; cuts were minimalist and designs understated but each style exuded a sense of luxury—Milan Fashion Week turned this trend on its head for SS24 by introducing green clothing to the neutral palette while retaining the same luxurious fabrics. The result is the perfect solution to introducing more color to your closet that doesn’t require an overhaul.

While most approaches to adding more color to your closet focus the shade on the top half of your look (or top-to-toe - hello green dresses), this one turns that on its head by bringing all the attention to the bottom half of your look and a pair of green pants, a.k.a. our High-Waisted Multi Pleat Pant + Belt.

Keep things pared back by styling it with our Chunky Cashmere-Blend High Neck Sweater or build a coordinated look with a print inflected with the same shade. Our Silk Cotton Honeysuckle Print Blouse combines the color with black details to ground the shade while our Silk Daisy Flower Print Top + Scarf brightens it with cream.

Introduce a subtle texture clash with our Merino Cashmere Ribbed Scoop Neck Sweater Vest. The innovative neckline creates the same space a deep V-neckline would while accommodating all bust sizes. 

Your palette doesn’t have to be all about wearable neutrals, brighter colours and shades of white and cream effortlessly slot in alongside olive green to break up head-to-toe looks.

Start with our Cotton Stripe Dipped Hem Crop Shirt and layer it under the merino-cashmere scoop-neck vest or our Cashmere Camo Cropped Sweater Vest + Snood. This versatile investment combines deep green tones with soft khaki and adds mileage to your cold-weather wardrobe thanks to its detachable snood that negates the need for a scarf when you leave the house.

Alternatively, leave the shirt half-unbuttoned or open layered over our Supersoft Jersey Long Sleeve Top to flash a hint of the deep olive between bulk-free layers. Whichever approach you choose, complete your all-weather look with our khaki Utility Storage Crop Parka topped with a detachable hood to keep you covered in unexpected showers. 

Sitting at the more muted end of the spectrum, deeper olive tones are celebrated through the reinvented camo print covering our Camo Cargo Pant in pure cotton. Build your look around the shades working their way through the pattern or hero them all in our Alpaca Wool Perfect Country Sweater + Snood that combines multiple shades of green through its Italian yarn spun from a premium blend of superfine alpaca mixed with merino wool.