We think it’s fair to say that fashion was approaching a grown-up, slightly more serious phase pre-pandemic; beige, whites, creams, taupes, oatmeals - you name it - pervaded our closets and minimalism borrowed from the streets of Scandi cities was the height of cool. 

2023’s fashion landscape, though, looks very different. Embracing a renewed verve for life and the joy of getting dressed in the morning to go out - even if it’s for a day at the office - saturated color, that exudes positivity and optimism, is back in every hue under the sun

Our curation of colors that command attention are specifically selected in their most flattering shades and carry through multiple pieces to make outfit-building effortlessly easy. Below we dissect the five key colors that are worthy investments this season.

GREEN

While green comes in many guises - bright mints, soft olive tones, faded sage - our iterations of the color are more saturated, more vibrant and bright. 

We’ve doused them over women’s pants, co-ords, ruffle-trimmed maxi skirts, and casual bright dresses. Splashed them over cotton, dipped them in soft toweling and woven them through knits. Defining an edit of versatile pieces, the shades play a role in vacation outfitting as well as everyday looks when you’re at home. 

Our Cheesecloth Cut-Out Maxi Dress in an iron-free fabric lends itself to both city and seaside destinations - it even be styled with heels and decorative jewelry for a fuss-free solution to destination-wedding dressing. 

Continue the same optimism synonymous with breaking with the quotidian when you return home. Satisfying the need for polished pieces, our Silk Statement V-Neck Maxi Dress + Belt creates an elegant eveningwear look and can be styled in different ways to complement elevated off-duty styling when sported without the belt. Switch up your aesthetic by styling the tie not at your waist, but at your neck.

BLUE

Dialling up the drama, our blues cover a full spectrum of the color, from electrifying ones that breathe new life into minimal silhouettes to the subtle, classic navy that fills your closet with easy-to-wear and effortlessly statement-making pieces.

Dip your toe into the big blue (color trend) with more casual, textured fabrics that add a softness to the bold color. Our Cheesecloth Shirred Halterneck Maxi Dress in Aqua is an accessible, versatile piece that complements light neutrals and deeper shades. With shirred detailing, it creates a fitted-yet-flattering silhouette, while the iron-free fabric is the perfect partner to vacation packing and AM-PM styling. For a more muted approach, our Chambray Shirred Waist Maxi Dress sits in the middle of the spectrum and features the same flattering shirred detailing but centred at the waist for a fitted silhouette. 

Alternatively, dive straight in with a lustrous yarn that fully embraces and emphasizes our bright Electric Blue colorway. Our High-Waisted Pleated Wide-Leg Pant + Belt is crafted from fluid lightweight tailoring that is crease-free for an effortlessly polished finish day and night and is topped with both wide and thinner belt loops.

YELLOW

Lemon, buttercup, sunshine, every word we use to describe this shade is emotive of warm weather, summer days and a slower pace of life. It’s vibrant, bold, warm and fresh all at once - a tricky combination to cohesively pull together under one umbrella, but done with effortless elan.

This year, we’re banishing even the slightest hint of gray to the backs of our closets and bringing sunny yellows to the fore with colored outfits. The sartorial equivalent to a slice of sunshine, it acts as a new neutral for SS23 and a reminder of sunshine when September brings cooler temperatures. 

From casual, beach-ready women’s dresses to polished, city suiting, the color proves its versatility and instantly breathes new life into your edit of vacation or workwear pieces. Switching between a defined and more casual aesthetic, our Smart Maxi Shirt Dress + Belt is accompanied by a removable belt, while our Summer Tux Forever Blazer and Summer Straight-Leg Track Pant in Citronelle squeeze more potential out of your wardrobe staples, whether you choose to wear them together or separately.

ORANGE

A metaphorical dose of Vitamin C courtesy of this most zesty of confident colors; forgoing tangerine and lighter iterations, our burnt-orange shade sits at the darker end of the color’s spectrum, finding the balance between being saturated enough to make a statement but not overwhelm or appear aggressively attention-grabbing. 

With flattering silhouettes, practical pockets, and comfortable fits, these pieces celebrate the boisterous shade that instantly uplifts your look and flatters your frame. Our Fashioned Rib Halterneck Maxi Dress in the color is suspended from a halter neckline and falls to a flattering midi length to cement the color in both more casual and occasion looks depending on your choice of accessories; a denim jacket and sneakers are all it takes to achieve a more relaxed finish whereas tailoring and kitten heels set a more occasion-appropriate tone. After all, didn’t someone say orange is the new black.

PINK

Championing conversation-starting color doesn’t only lie in Spring/Summer styling, FW23 shows celebrated deep, smouldering pink hues and fuchsias in mood-boosting fashion, proving our collective penchant for colourful fashion is showing no signs of waning. 

While it might carry purely feminine connotations today, the shade was, for centuries, a boy’s color and it wasn’t until the 50s that its role in women’s fashion was finally cemented. Anything but bubblegum or millennial, our Candy Pink hue is a bright burst of sartorial serotonin that proves the color still has a place in our wardrobes long into adulthood. 

The easiest way to embrace any color-related trend is to do it head-to-toe, don’t stay in the shallow end; a tentative approach is a valid one to slowly introduce a trend or color to your closet, but where’s the fun in doing something by halves? Swap paddling for a bold splash. Embrace pink when you slip on our Super Wide-Leg Pleated Pant and break up a head-to-toe look with our Cotton Mouliné Stripe V Neck Vest inflected with bright-pink details.